Today let’s study buttons that are still on their old original advertising cards.
Remember you can click, and double click again to see details in the photos.
the horse, elephant, clown, lion and circus wagon. Well, you’ll actually have to lie
down on your side to see the lion properly . . . These sweet examples
are some of my favorites. Raise your hand if you recognize the gal in orange on the
left . . .she’s from an old post of mine called “On the Road to Fashion with Buttons.” The button industry went through a scare when buttons could be manufactured quickly
and easily, copying the favored buttons from the past. Thus, the advertising emphasized
that the buttons were GENUINE jet (they weren’t) and GENUINE pearl (they were,
sort of). Does the word plastic mean anything to you? We were headed for plastic
buttons and lookalike materials that were easier and cheaper to produce.
It’s fun to find cards advertising buttons for men, too. The card upper left
is dated and marked “Le Chic 1934”. Do you know the difference between the lines
La Mode and Le Chic? They are both the same company, (B.Blumenthal and Co, now
known as Blumenthal Lansing Co) but since 1932, La Mode is the better line, Le Chic
the less expensive. The company has been in business for 125 years.
Note the sharp little fellow on card in the upper right, and read about him below.
These buttons had earlier been called “detachable” buttons, but some genius at the Pilcher
factory came up with the name “bachelor”. See, girls, they were good for bachelors because
they wouldn’t have a little wife at home to sew on the buttons . . .bachelor buttons. I’m not
sure why there would be a “junior” in the scene, we’ll have to work on that one.
And the prettiest blue glass antique buttons–no back mark, along with only a
blank card–but great location! Stop back soon for Part 4 of National Button Week . . .